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FOR LAW FIRMS

Qualified client
consultations in 14 days.

OwnerTS runs the campaigns, screens every inquiry, handles follow-up, and books qualified consultations on your calendar — so you can focus on practicing law. Performance-based: no upfront retainer.

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Targeted outreach. Qualified prospects. Attended consultations.No upfront retainer. Results vary by market.

Bronze Lady Justice statue and law books in a bright modern law office
YOUR GROWTH FUNNEL
  1. 1. Targeted Campaigns

    Reach the right clients in your area

    Active
  2. 2. Lead Screening

    We filter for qualified matters in your practice areas

    Automated
  3. 3. Follow-Up

    Calls, texts and emails in minutes

    On Autopilot
  4. 4. Consultations Booked

    Qualified prospects on your calendar

    Results
QUALIFIED CONSULTATIONSIllustrative
12
Booked consultationsFrom 37 qualified inquiries
↑ +40%vs. previous 30 days

Illustrative results. Outcomes vary by market, budget, intake process and firm follow-through.

No upfront retainerPerformance-based model.

Pay per qualified consultYou only pay for real opportunities.

Built for law firmsMessaging, screening and follow-up tuned to your practice areas.

ONE FIRM PER
AGREED MARKET.

01 / THE INTAKE LEAK

More leads are not the answer. A faster handoff is.

The expensive part is rarely the click. It is what happens while your team is busy doing legal work.

01

The enquiry waits

A paid lead arrives while your team is in court, on a client call or already handling intake.

02

Follow-up loses momentum

One missed call becomes a cold lead when no one owns the next text, call and reminder.

03

The calendar gets noise

Without agreed screening, your attorneys spend time on matters outside the county, scope or fee fit.

02 / THE OWNERTS SYSTEM

From paid click to attended consultation.

Four operated stages, one clear handoff. Your firm owns the accounts and takes the consultation; OWNERTS builds and runs everything leading to it.

  1. 01
    ATTRACTCampaigns go live

    Local demand is generated inside an ad account your firm owns.

  2. 02
    RESPONDEvery enquiry gets an answer

    Calls and texts begin within minutes—not when your team leaves court.

  3. 03
    SCREENQualification is applied

    County, matter type, fee awareness and decision-maker status are checked.

  4. 04
    BOOKThe right prospect reaches your calendar

    Conflict details are captured and the qualified consultation is scheduled.

After the meetingAttendance is reviewed against the qualified-meeting definition agreed in writing.
NO ATTENDED, QUALIFIED MEETING · NO PERFORMANCE CHARGE

03 / THE DEFINITION

Know exactly what you are paying for.

Before the first ad runs, we put the qualification and attendance rules in writing. That protects your calendar and removes ambiguity from the invoice.

Qualified and billable

  1. 1Inside your agreed county or service area
  2. 2Matter type matches the practice areas selected before launch
  3. 3Conflict-check information is captured for your firm
  4. 4The prospect is the actual party seeking representation
  5. 5They confirm they are not already represented
  6. 6They understand your consultation and fee expectations
  7. 7They attend the scheduled consultation

Not billable

  • No-shows after the agreed reschedule attempt
  • Wrong or disconnected contact information
  • Outside the agreed county or practice area
  • Already represented or otherwise excluded in writing
  • A duplicate prospect inside the agreed lookback window

Final definitions, exclusions and dispute handling are documented in the agreement for your firm.

Qualification is written per practice area. The rules below are the starting point; yours are agreed in writing before launch.

  • Family LawCounty, matter type, decision-maker status and fee expectations.
  • Personal InjuryInjury type, date of incident, treatment status and existing representation.
  • Criminal DefenseCharge type, jurisdiction, next hearing date and retained-counsel status.
  • Estate PlanningPlanning trigger, asset profile and who the decision-makers are.
  • ImmigrationCase type, current filing status and threshold eligibility.
  • EmploymentClaim type, employment dates and prior representation.

04 / OBJECTIONS, ANSWERED

Read this before you book.

The details most agencies leave for the sales call are the details we put up front.

REAL FACEBOOK CAMPAIGN REPORT AUTO-ADVANCE 01 / 06
Facebook campaign report showing 145 on-Facebook leads at a 27 dollar cost per lead
ON-FACEBOOK LEADS145
COST PER LEAD$27.00
AD SPEND$3,915
Hover to pause
Campaigns shown
6
Total leads
1,488
Total ad spend
$42,526
Blended cost per lead
$28.58

Real OWNERTS-managed Facebook ad results, totalled across the campaigns shown. Individual results vary by market, budget and practice area.

Is paying per appointment allowed under my bar’s rules?

Your firm approves every advertisement and intake statement used on its behalf. We build for that review process, but your firm remains responsible for the rules that apply to it; OWNERTS does not provide ethics advice.

Are these leads shared with another firm nearby?

No. We work with one firm per county or another clearly agreed service area, subject to availability.

Whose ad account, CRM and data is it?

Yours. The intended build uses firm-owned accounts, with access and handover responsibilities documented before launch.

Who approves advertising and intake language?

Your firm does. Nothing goes live until the responsible attorney approves the language and targeting.

What exactly counts as qualified?

The county, matter type, conflict fields, decision-maker status, fee awareness, attendance rules and exclusions are agreed in writing before launch.

Does the two-week window guarantee results?

No. It is our target launch outcome based on existing delivery systems, not a guarantee. Market demand, budget, approval speed and intake capacity affect performance.

What if no qualified meeting attends?

There is no agency retainer upfront. Under the proposed model, the performance charge applies only to meetings that satisfy the written qualified-and-attended definition.

05 / THE REPORTING

See what happens after the click.

Auto-playing · hover to pause

OWNERTS CLIENT REPORTING

180 leads.
$97,543 opportunity value.

A branded view of the real CRM outcome: acquisition volume, appointments booked and the pipeline recorded in that client system.

Total leads
180
Appointments booked
36
Closed win
9

Opportunity value reflects pipeline booked, not collected revenue.

OWNERTS results graphic showing 180 leads, 36 appointments booked, 9 closed wins and $97,543 opportunity value
Open full report
OWNERTS CAMPAIGN REPORTING

Clear spend.
Clear lead volume.

The companion result graphic makes the acquisition economics visible instead of stopping at a vague “more leads” claim.

Amount spent
$4,213.65
On-Facebook leads
180
Cost per lead
$23.41

Figures reflect actual ad account performance for this campaign.

OWNERTS campaign graphic showing $4,213.65 spent, 180 Facebook leads and $23.41 cost per lead
Open full report
OWNERTS CLIENT CRM

111 leads.
25 appointments booked.

The part most reports leave out: what happened after the lead landed. This is the pipeline view inside the client's own CRM.

Total leads
111
Appointments booked
25
Closed won
4

One client, one month. Opportunity value is pipeline, not collected revenue.

CRM dashboard showing 111 total leads, 82 new, 25 appointments booked, 4 closed won and $52,000 opportunity value
THE CONTEXT THAT MATTERS

A lead count
is not the finish line.

Useful reporting connects acquisition with the firm's actual intake experience. Agree on the definitions before treating any number as a result.

Questions worth asking
  1. 01

    Qualified

    Does the enquiry meet your agreed practice, location and matter criteria?

  2. 02

    Reviewed

    Has your team completed its assessment and any required conflict check?

  3. 03

    Attended

    Did the consultation actually happen—not simply appear on the calendar?

You will not have to take our word for any of it.

Every number above came out of an account the client owned. Yours works the same way, from week one.

  1. The ad account is yours.Raw spend, impressions and cost per lead sit in your own Meta Ads Manager — not in a PDF we assemble.
  2. The CRM is yours.Every enquiry, call recording and booking lives in an account your firm controls and keeps.
  3. Every charge is checkable.A meeting is billable only if it matches the definition agreed in writing. You can audit each one against your own calendar.

Results shown are from real OWNERTS-managed campaigns across client industries. Individual results vary by market, budget and firm follow-through; pipeline opportunity value is not collected revenue.

06 / CLIENT FEEDBACK

What the firms actually say.

The same OWNERTS system, run for service businesses across industries.

5.0 average

Nicole A.

Family law firm owner

The system feels like an extension of our staff instead of another disconnected marketing tool.

Client feedback

07 / FIT CHECK

This will not work for every firm.

We cap capacity because the operating model depends on local exclusivity and quick follow-through from both teams.

  • —Your team cannot take a consultation within 48 hours
  • —You do not have capacity for 3–5 additional consultations
  • —You want to pay only for signed clients rather than attended meetings
  • —Your county or agreed area is already reserved

08 / CHECK YOUR MARKET

Tell us your market. We will do the homework.

Share your market, capacity, current ad spend and typical retainer. If the fit is there, OWNERTS routes you directly to a focused Discovery Call.

Book your Discovery Call
Pay per attended consultNo upfront retainer
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